Relocation of the esteemed Spanish publishing company, Grupo Anaya

Valentín Beato, 21

  • Offices/Corporate Headquarters
  • 65.000 ft²
  • 5 months
  • Madrid, Spain

In this project, we talk about relocating the headquarters of the esteemed Spanish publishing company, Grupo Anaya.

We’ll tell you the whole story behind this success case, from beginning to end, including all the details of the project and every aspect of the physical execution of the works.

It all started with BNP Paribas RE, entrusted with finding a space suited to the needs of the client. The location chosen was in the new building owned by Torre Rioja, at Calle Valentín Beato, 21, in Madrid, in the heart of the MADBIT district. The strategic decision was to occupy 6,000 sq. m on two floors of this remarkable BREEAM-certified office building, with the aim of accommodating roughly 500 employees from the entire staff.

The confidence instilled by BNP Paribas RE resulted in their technical team being selected by Grupo Anaya for both project development and project management. Collaborating with Carlos Manzano Arquitectos, they initiated a bidding process that ultimately led to FLULLE being awarded the contract as the general contractor, responsible for all facets of the project, including civil works, installations, finishes, and even the procurement of furniture.

The design...

The design process employed to shape the new headquarters for Grupo Anaya in Spain can be likened to writing a book: it involved analyzing the distinct teams as characters, organizing the layout into work chapters equipped with structures to provide support, and incorporating common areas as narrative threads that connect all these elements.

The zoning adheres to a rational framework that considers the building’s constraints, encompassing factors like lighting levels, circulation and access points, structural grid, modulation, and the noise levels generated by employee activities.

The office layout is primarily designed with permanent open workspaces positioned along the perimeter of the facade, complemented by closed spaces reserved for occasional use near interior courtyards. The former serve the needs of individual work and informal collaboration, while the latter house meeting rooms and support areas.

The open work areas are positioned alongside the facade, providing direct access to natural light and visual connections with the outdoors. This design enhances the well-being of employees assigned to more permanent workstations. The enclosed collaborative spaces, featuring meeting rooms of varying sizes, think-tanks for quick collaboration in small groups, phone booths for calls or online meetings, and more are situated adjacent to the interior courtyards. These spaces form distinct cores, resembling box-like structures.

The interaction spaces, featuring a larger central meeting area on each floor and smaller zones around the coffee corners, are positioned near the main entrance and secondary vertical communication cores.

A key objective was to avoid the appearance of a uniform sea of workstations. This was achieved through the deliberate arrangement and rotation of tables, disrupting the conventional geometry of bench layouts and the building’s floor plan. The incorporation of shelves/filters and a limited number of high tables adjacent to workstations further fosters a collaborative environment, encouraging quick and spontaneous interactions. The custom-designed furniture, paired with a series of metal shelves, plays a pivotal role in organizing the space. Workstations, whether in bench configurations or individual setups for managers, are strategically placed. Additionally, three types of high tables have been designed to seamlessly integrate into the open area, facilitating impromptu meetings near the work zones.

The project’s materiality draws inspiration from the inherent characteristics of the building itself, considering the finishes on both vertical and horizontal interior surfaces, as well as the curtain wall on the facade. Opting for a palette of neutral gray tones, accentuated by pops of color and infused with the warmth of wood and acoustically absorbent elements, the material choices serve as a tool to effectively zone and differentiate various areas within the office, preventing monotony. The meeting room cores are conceptualized as distinct boxes: those enveloped in wooden slats house larger meeting spaces, while those adorned with black paneling feature smaller meeting areas and coffee corners. Inside these enclosed collaborative zones, a soothing palette of blue-green tones is employed, while vibrant orange hues are strategically utilized in the open informal collaborative spaces. This thoughtful color scheme enables quick identification of informal points, creating a visually dynamic environment within the expansive open work areas.

Making a mark...
...on education and culture

The Implementation

In terms of implementing this space, several notable challenges arose. The building was still in its final phase of construction, presenting complexities in managing and organizing the execution of the project. Our work commenced in early August and concluded at the end of December 2022, ensuring a timely completion for the client’s crucial move in early January 2023. We came through.

We continue sharing more success stories like this one. Proud to have contributed to Grupo Anaya’s acquisition of a fantastic space for their day-to-day operations, providing a platform to pursue and achieve their corporate objectives.

Always #flexibletotheextreme

The Challenge

The building was still under construction, posing a challenge that added complexity to the management and organization of the construction process.

Services provided

  • Fit-out
  • Electrical Installations
  • Mechanical Installations
  • FP Installations
  • Telecoms Installations
  • Special Installations
  • Security Installations
  • Facility Services

"It was a pleasure to have had FLULLE as a partner specialized in coworking space Fit-out in a number of our new LOOM locations"

Mercedes López-Chico - Merlin Properties

"We have collaborated with FLULLE on different flexible Utopicus Fit-out projects with them as main contractor on 42 Francisco Silvela Avenue, 163 Castellana Avenue and 56 José Abascal Avenue. The key to success on those projects has been the constant collaboration of their teams, forging a confidence relationship and working together to achieve optimal results: the best quality and the shortest execution time. Their evolution in the construction business is very positive, and I foresee a great future for the integrated management of their services"

Miguel Tello - Utupicus

"I want to thank FLULLE for the professionalism in the work carried out for UCI (Union of Real Estate Credits), especially the construction team led by Javier and Laura. Furthermore, I will recommend FLULLE as a company specialized in implementation works and I hope that we can meet again in the near future"

Raúl Bernal - ABR Arquitectos

"With FLULLE, at Utopicus’ offices on Francisco Silvela Avenue we have managed to make a project with more than 50 custom-made pieces of furniture and many tiny details and creative solutions look easy. They found a solution to every problem, and in front of every difficulty FLULLE has put everything in their hands to overcome them. We are eager to work with them again soon!"

Idoia Otegui - i! Arquitectura

"It was a success to have FLULLE for the implementation of our new offices, they are excellent professionals with a great human and project team. of which I would highlight their customer orientation, their orientation to finding solutions and especially their flexibility to adapt to our needs and demands, as well as their agility to respond to unforeseen events and their professionalism in both technical and economic aspects. They have been a true facilitator and partner in an always complex process for any company. Clearly I would count on them again in our projects."

María Polo - Arval Services Lease

"“It has been the greatest success to have FLULLE for the implementation of our new headquarters. A young and dynamic team, with great experience and professional competence. We couldn't have been in better hands. Thank you for your work and for the love you have put so that we could have this wonderful office”"

Carmen Delgado - UCI

"Experts in installations and now with FLULLE’s inception they offer a very interesting comprehensive solution package for all their clients"

Roberto Barrios - JLL

"I want to thank Allende Arquitectos as a planner, and FLULLE as a builder, their participation in the upgrade project of one of the most representative neomudéjar industrial style buildings in Madrid, preserving its architectonic value and creating modern, technological and efficient workspaces such as Repsol Electricidad y Gas’ offices in Madrid"

Pedro Alarcón - Repsol

"FLULLE is a Leviton Licensed Integrator since more than a decade ago, offering their clients our solutions thanks to a team of people of the utmost professionality and paired to high quality pre-sales and after-sales services. We hope to extend our collaboration with FLULLE for many years and to achieve many more successes"

Miguel Ángel Sevilla - Leviton

"FLULLE bestows upon me the peace of mind of working with a company with so many years of experience. They solve every unforeseen issue and they strive for perfection in every aspect"

David Zafra - ZFR Desing


Matías Román - TBA Facilities

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Óscar Montoro - Montoro Arquitectos

"I have known the FLULLE team since a short while ago. They were quick to transmit professionalism, reliability and efficiency"

Marco Baratta - Colonial

"The building process is a team effort. FLULLE has always collaborated, bringing solutions in order for the project to achieve success"

César Frías - Morph Estudio

"The added value FLULLE brings to the table is the proximity of the whole team, their customized assessment, in addition to the knowledge of all the working areas with expert personnel, and counting on very competent partners and/or suppliers. Even under a critical situation such as the Covid19 pandemic hit before the handover of our offices, they proved themselves ready to search for alternative solutions due to the stalling of operations with nearly all of our suppliers, maintaining their due delivery date"

Ana Jerónimo - Société Générale Equipment Finance

"Working with FLULLE was superbly easy. Their technical team is extremely competent, and their workers are dependable and professional"

Víctor García - Estudio Lamela

"With FLULLE as constructor and BNP Real Estate as planner and project manager, we have participated in different projects and the result has always been magnificent, achieving the highest satisfaction levels in clients. FLULLE focuses on projects with great professionalism and dedication, their priority being their clients’ and their expectations"

Paula Franco - BNP Paribas Real Estate

"The trust in the team and the pledge towards a proper execution of the project is what I would highlight from our collaboration with FLULLE"

José Luis Galán - Galán Lubascher Arquitectos

"Collaborating with you has been a real pleasure, as you undertake jobs with great professionalism and commitment, with exquisite taste and a deep knowledge of the industry, helping companies in the development of their projects in optimal conditions. The results are a testament to your great endeavor and your good work. Keep up the good work, you are doing a fascinating job"

Amparo Espinosa - Mediaset España

"The works undertaken by FLULLE have been of great professionalism, both in the finishing touches and in the support of their workers"

Virtu Juez - Sony Music

"FLULLE offers their clients an all-round finished product for the construction and management of their real estate assets"

Ricardo Arroyo - Sedytec

"I’ve known FLULLE since before their inception. Thirty years of continuous work with Paco Cámara and his team, first as an installation and engineering company and later on as general contractor as well, and they are now embarking on a new adventure. We have walked beside Caja Madrid, CDTI, el Club Matador, Fjord, Jazztel, JP Morgan, Museo Thyssen, PWC, Vitra and a bunch of good friends… All the best for the next 30 years of FLULLE!"

Carlos Manzano - Arquitecto

"We have been able to see FLULLE’s transformation in the past few months and we have experimented their professionalism and efficiency, the convenience of having a single supplier providing all services brings us peace of mind and trust. Moreover, their Facility team gives us the guarantees necessary to our corporate standards"

David Zuazo - Iberdrola Inmobiliaria

"I trusted and I trust them because of their professionalism and dedication to every task they undertake"

Luis Carlos García - Prosegur

"Working with FLULLE is simple, as they are always ready to solve any of our problems. We began with their turnkey program in our Madrid office, with left us fully satisfied, and we continued to maintain a tight collaboration for new operations in our facilities that full under the responsibility of their Facility Services staff, with commendable results"

Juan Sobrino - Palladium Hotel Group

"A business partner to rely on during the whole project, without a doubt a great choice"

Víctor Domínguez - HILL International

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Patricio Alañón - ECIUM

"There is a before and after our first Project together. We are very satisfied with FLULLE’s team in all senses, as we have been able to see firsthand what it’s like to work with a truly flexible business partner, ensuring at every moment that the works for the Regus Alicante, Business World project were being properly carried out"

Gabriel Tomé - Business World Alicante

"FLULLE has made it possible for the project to be conducted within normal standards of execution. Helpful and thoughtful to suggest ideas and solve problems facing the emerging difficulties. Always of help"

Víctor Domínguez - HILL International