The first Forbes private club in the world opens its doors in Madrid
Amador de los Ríos, 5
Offices/Corporate Headquarters
22.000 sq²
4 months
Madrid, Spain
The challenge
Forbes, the global benchmark in business and lifestyle media, chose Madrid to open its first-ever private business club:** Forbes House**. The mission was as clear as it was ambitious: to create an exclusive space of over 2,000 m², spread across five floors, designed to bring together the most influential leaders from the business, cultural, political, and sports worlds.
The challenge wasn’t just to design a space that embodied the essence of the Forbes brand. It was also to deliver a highly complex construction project, under extraordinary quality standards, within a demanding timeline. A space that would instantly become an international point of reference upon its inauguration.
The solution
FLULLE took on the comprehensive leadership of the project, transforming an iconic office building—originally designed by the renowned Estudio Lamela—into what is now the flagship of a new international network of Forbes Houses. Its location, at Calle Amador de los Ríos 5, in the heart of Madrid next to Plaza de Colón, was key to positioning the club as an epicenter of global networking.
Carlos Manzano Arquitectos, interior design firm Casa Muñoz, and landscape architect Luis Vallejo, we created an integrated experience that goes far beyond architecture.
A design tailored for a global community
The interior design blends Forbes' legacy and sophistication with a contemporary vision. The space includes:
A ground floor lounge bar, designed as an informal yet sophisticated meeting point. A auditorium, ideal for private conferences and keynote presentations. A library with a gas fireplace, conceived as a haven for reflection and discreet conversation. A 125 m² rooftop terrace, offering privileged views over Plaza de Colón, perfect for private events and casual gatherings.
The technical complexity
The project’s comprehensive renovation presented significant technical challenges:
We demolished the existing floor slabs and staircases to redefine the interior circulation. We designed and built a sculptural staircase in polished steel, serving as a central and iconic feature of the project. We completely renovated the HVAC, electrical, data, lighting, plumbing, and fire protection systems, ensuring top-level technical performance. A state-of-the-art natural gas system and access control system were also implemented.
Every detail was meticulously managed—from custom millwork to premium surface finishes—ensuring absolute alignment with the demanding vision of Forbes and the property owner, Primework Properties S.L.
A unique concept in the world
What makes Forbes House Madrid truly unique is its ability to combine, within a single space, the exclusivity of a private club, the functionality of high-end corporate offices, and the energy of a cultural and social hub. As Forbes’ first global private club, it is designed to welcome an international community of entrepreneurs, creatives, and visionaries, offering a space that meets their ambitions.
Inside, fine dining, workspaces, event venues, art, and culture coexist, creating an ecosystem where business, lifestyle, and innovation merge seamlessly.
The Result
Today, Forbes House Madrid is much more than a private club. It is the first space in the world where Forbes' global community gathers, finds inspiration, and creates new opportunities. A space that redefines the paradigm of networking and leadership.
The building has become a symbol of exclusivity, innovation, and excellence, positioning Madrid as the pioneer city hosting this groundbreaking concept. This club represents the starting point for a global network of Forbes Houses, where design, functionality, and brand experience come together to offer a high-level environment for a community of leaders.
Our contribution
At FLULLE, we believe every project is an opportunity to transform spaces into experiences. Leading the development of Forbes House Madrid was a testament to our ability to manage complex projects with strategic vision, ensuring every detail contributes to a cohesive and inspiring whole.
We have once again proven our strength as a global partner, adding value at every stage: from creative concept to technical execution. The trust Forbes placed in us has resulted in a space that is now an international benchmark, reflecting FLULLE’s ongoing commitment to excellence, innovation, and cutting-edge design.
Services provided
- Engineering
- Licensing
- Fit-out
- Electrical Installations
- Mechanical Installations
- FP Installations
- Telecoms Installations
- Special Installations
- Security Installations
- Facility Services
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