The first Forbes private club in the world opens its doors in Madrid

Amador de los Ríos, 5

  • Offices/Corporate Headquarters
  • 22.000 sq²
  • 4 months
  • Madrid, Spain

The challenge

Forbes, the global benchmark in business and lifestyle media, chose Madrid to open its first-ever private business club:** Forbes House**. The mission was as clear as it was ambitious: to create an exclusive space of over 2,000 m², spread across five floors, designed to bring together the most influential leaders from the business, cultural, political, and sports worlds.

The challenge wasn’t just to design a space that embodied the essence of the Forbes brand. It was also to deliver a highly complex construction project, under extraordinary quality standards, within a demanding timeline. A space that would instantly become an international point of reference upon its inauguration.

The solution

FLULLE took on the comprehensive leadership of the project, transforming an iconic office building—originally designed by the renowned Estudio Lamela—into what is now the flagship of a new international network of Forbes Houses. Its location, at Calle Amador de los Ríos 5, in the heart of Madrid next to Plaza de Colón, was key to positioning the club as an epicenter of global networking.

Carlos Manzano Arquitectos, interior design firm Casa Muñoz, and landscape architect Luis Vallejo, we created an integrated experience that goes far beyond architecture.

A design tailored for a global community

The interior design blends Forbes' legacy and sophistication with a contemporary vision. The space includes:

A ground floor lounge bar, designed as an informal yet sophisticated meeting point. A auditorium, ideal for private conferences and keynote presentations. A library with a gas fireplace, conceived as a haven for reflection and discreet conversation. A 125 m² rooftop terrace, offering privileged views over Plaza de Colón, perfect for private events and casual gatherings.

The technical complexity

The project’s comprehensive renovation presented significant technical challenges:

We demolished the existing floor slabs and staircases to redefine the interior circulation. We designed and built a sculptural staircase in polished steel, serving as a central and iconic feature of the project. We completely renovated the HVAC, electrical, data, lighting, plumbing, and fire protection systems, ensuring top-level technical performance. A state-of-the-art natural gas system and access control system were also implemented.

Every detail was meticulously managed—from custom millwork to premium surface finishes—ensuring absolute alignment with the demanding vision of Forbes and the property owner, Primework Properties S.L.

A unique concept in the world

What makes Forbes House Madrid truly unique is its ability to combine, within a single space, the exclusivity of a private club, the functionality of high-end corporate offices, and the energy of a cultural and social hub. As Forbes’ first global private club, it is designed to welcome an international community of entrepreneurs, creatives, and visionaries, offering a space that meets their ambitions.

Inside, fine dining, workspaces, event venues, art, and culture coexist, creating an ecosystem where business, lifestyle, and innovation merge seamlessly.

The Result

Today, Forbes House Madrid is much more than a private club. It is the first space in the world where Forbes' global community gathers, finds inspiration, and creates new opportunities. A space that redefines the paradigm of networking and leadership.

The building has become a symbol of exclusivity, innovation, and excellence, positioning Madrid as the pioneer city hosting this groundbreaking concept. This club represents the starting point for a global network of Forbes Houses, where design, functionality, and brand experience come together to offer a high-level environment for a community of leaders.

Our contribution

At FLULLE, we believe every project is an opportunity to transform spaces into experiences. Leading the development of Forbes House Madrid was a testament to our ability to manage complex projects with strategic vision, ensuring every detail contributes to a cohesive and inspiring whole.

We have once again proven our strength as a global partner, adding value at every stage: from creative concept to technical execution. The trust Forbes placed in us has resulted in a space that is now an international benchmark, reflecting FLULLE’s ongoing commitment to excellence, innovation, and cutting-edge design.

Services provided

  • Engineering
  • Licensing
  • Fit-out
  • Electrical Installations
  • Mechanical Installations
  • FP Installations
  • Telecoms Installations
  • Special Installations
  • Security Installations
  • Facility Services

"It was a pleasure to have had FLULLE as a partner specialized in coworking space Fit-out in a number of our new LOOM locations"

Mercedes López-Chico - Merlin Properties

"We have collaborated with FLULLE on different flexible Utopicus Fit-out projects with them as main contractor on 42 Francisco Silvela Avenue, 163 Castellana Avenue and 56 José Abascal Avenue. The key to success on those projects has been the constant collaboration of their teams, forging a confidence relationship and working together to achieve optimal results: the best quality and the shortest execution time. Their evolution in the construction business is very positive, and I foresee a great future for the integrated management of their services"

Miguel Tello - Utupicus

"I want to thank FLULLE for the professionalism in the work carried out for UCI (Union of Real Estate Credits), especially the construction team led by Javier and Laura. Furthermore, I will recommend FLULLE as a company specialized in implementation works and I hope that we can meet again in the near future"

Raúl Bernal - ABR Arquitectos

"With FLULLE, at Utopicus’ offices on Francisco Silvela Avenue we have managed to make a project with more than 50 custom-made pieces of furniture and many tiny details and creative solutions look easy. They found a solution to every problem, and in front of every difficulty FLULLE has put everything in their hands to overcome them. We are eager to work with them again soon!"

Idoia Otegui - i! Arquitectura

"It was a success to have FLULLE for the implementation of our new offices, they are excellent professionals with a great human and project team. of which I would highlight their customer orientation, their orientation to finding solutions and especially their flexibility to adapt to our needs and demands, as well as their agility to respond to unforeseen events and their professionalism in both technical and economic aspects. They have been a true facilitator and partner in an always complex process for any company. Clearly I would count on them again in our projects."

María Polo - Arval Services Lease

"“It has been the greatest success to have FLULLE for the implementation of our new headquarters. A young and dynamic team, with great experience and professional competence. We couldn't have been in better hands. Thank you for your work and for the love you have put so that we could have this wonderful office”"

Carmen Delgado - UCI

"Experts in installations and now with FLULLE’s inception they offer a very interesting comprehensive solution package for all their clients"

Roberto Barrios - JLL

"I want to thank Allende Arquitectos as a planner, and FLULLE as a builder, their participation in the upgrade project of one of the most representative neomudéjar industrial style buildings in Madrid, preserving its architectonic value and creating modern, technological and efficient workspaces such as Repsol Electricidad y Gas’ offices in Madrid"

Pedro Alarcón - Repsol

"FLULLE is a Leviton Licensed Integrator since more than a decade ago, offering their clients our solutions thanks to a team of people of the utmost professionality and paired to high quality pre-sales and after-sales services. We hope to extend our collaboration with FLULLE for many years and to achieve many more successes"

Miguel Ángel Sevilla - Leviton

"FLULLE bestows upon me the peace of mind of working with a company with so many years of experience. They solve every unforeseen issue and they strive for perfection in every aspect"

David Zafra - ZFR Desing

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Matías Román - TBA Facilities

"The interior finishing works they have carried out have had us astonished because of the quality levels and the technology applied. Congratulations on your trajectory over these years"

Óscar Montoro - Montoro Arquitectos

"I have known the FLULLE team since a short while ago. They were quick to transmit professionalism, reliability and efficiency"

Marco Baratta - Colonial

"The building process is a team effort. FLULLE has always collaborated, bringing solutions in order for the project to achieve success"

César Frías - Morph Estudio

"The added value FLULLE brings to the table is the proximity of the whole team, their customized assessment, in addition to the knowledge of all the working areas with expert personnel, and counting on very competent partners and/or suppliers. Even under a critical situation such as the Covid19 pandemic hit before the handover of our offices, they proved themselves ready to search for alternative solutions due to the stalling of operations with nearly all of our suppliers, maintaining their due delivery date"

Ana Jerónimo - Société Générale Equipment Finance

"Working with FLULLE was superbly easy. Their technical team is extremely competent, and their workers are dependable and professional"

Víctor García - Estudio Lamela

"With FLULLE as constructor and BNP Real Estate as planner and project manager, we have participated in different projects and the result has always been magnificent, achieving the highest satisfaction levels in clients. FLULLE focuses on projects with great professionalism and dedication, their priority being their clients’ and their expectations"

Paula Franco - BNP Paribas Real Estate

"The trust in the team and the pledge towards a proper execution of the project is what I would highlight from our collaboration with FLULLE"

José Luis Galán - Galán Lubascher Arquitectos

"Collaborating with you has been a real pleasure, as you undertake jobs with great professionalism and commitment, with exquisite taste and a deep knowledge of the industry, helping companies in the development of their projects in optimal conditions. The results are a testament to your great endeavor and your good work. Keep up the good work, you are doing a fascinating job"

Amparo Espinosa - Mediaset España

"The works undertaken by FLULLE have been of great professionalism, both in the finishing touches and in the support of their workers"

Virtu Juez - Sony Music

"FLULLE offers their clients an all-round finished product for the construction and management of their real estate assets"

Ricardo Arroyo - Sedytec

"I’ve known FLULLE since before their inception. Thirty years of continuous work with Paco Cámara and his team, first as an installation and engineering company and later on as general contractor as well, and they are now embarking on a new adventure. We have walked beside Caja Madrid, CDTI, el Club Matador, Fjord, Jazztel, JP Morgan, Museo Thyssen, PWC, Vitra and a bunch of good friends… All the best for the next 30 years of FLULLE!"

Carlos Manzano - Arquitecto

"We have been able to see FLULLE’s transformation in the past few months and we have experimented their professionalism and efficiency, the convenience of having a single supplier providing all services brings us peace of mind and trust. Moreover, their Facility team gives us the guarantees necessary to our corporate standards"

David Zuazo - Iberdrola Inmobiliaria

"I trusted and I trust them because of their professionalism and dedication to every task they undertake"

Luis Carlos García - Prosegur

"Working with FLULLE is simple, as they are always ready to solve any of our problems. We began with their turnkey program in our Madrid office, with left us fully satisfied, and we continued to maintain a tight collaboration for new operations in our facilities that full under the responsibility of their Facility Services staff, with commendable results"

Juan Sobrino - Palladium Hotel Group

"A business partner to rely on during the whole project, without a doubt a great choice"

Víctor Domínguez - HILL International

"Multisectorial professionals, flexible and adaptive"

Patricio Alañón - ECIUM

"There is a before and after our first Project together. We are very satisfied with FLULLE’s team in all senses, as we have been able to see firsthand what it’s like to work with a truly flexible business partner, ensuring at every moment that the works for the Regus Alicante, Business World project were being properly carried out"

Gabriel Tomé - Business World Alicante

"FLULLE has made it possible for the project to be conducted within normal standards of execution. Helpful and thoughtful to suggest ideas and solve problems facing the emerging difficulties. Always of help"

Víctor Domínguez - HILL International